Lenticular Printing for Depth and Animation

by Matthew Wellington on February 18, 2013

Lenticular Printing ExampleLenticular Printing is today one of the premium business marketing techniques that many companies are using to get hold of more customers in their respective competitive markets.

The technique has been around for quite a while now, although there are several advancements which have been introduced in recent years to make the final product better and more alluring.

One of the new changes made is the significant reduction of the thickness of the lenses used. Previously the lenticules which were used for lenticular printing were much thicker than those used now. Thin lenses have been found to greatly add to the appealing effect of the images produced.

Through the application of lenticular technology; flat and static images are able to portray depth, motion and animation effects. The illusion of depth with which these images convey normally enables them to have 3D effect that heightens their appeal in the eyes of customers.

This illusion is primarily created by the use of plastic panels or sheets that are usually lined with several lenses. They are these lenses that make it possible for one to see multiple images in a single panel when viewed from different angles.

How Is Lenticular Printing Done?

Creating lenticular printed images mainly starts with obtaining the right lenticular sheets to be used in the production of the images. A lenticular sheet is practically a plastic sheet that is aligned with many lenses. The lenses are usually meant to refract light in several varied angles, which is why when looking at the image, your right eye sees a totally different image from what your left eye sees.

The images viewed can range from 2 to up to 15 depending on the number of images you really want your customers to see and also the message or impression you want to pass across.

The quickest way of acquiring lenticular sheets whenever you want to, so far, is purchasing them online. You will find quite a number of internet sites that provide lenticular panels for sale and with a good search; it’s easy to identify the site with the most affordable rates. Generally a single sheet can be sold at less than ¬£3.

Besides getting the right lenticular sheets, it’s important to take note that the images need to be prepared properly before they can be ready for lenticular printing. The preparation process entails interlacing or combining the images you want to appear in the final lenticular print to a single sheet. Thereafter the interlaced images are printed on the lenticular sheet you purchased.

The lenses on the lenticular sheet literally magnify the image beneath them, creating the range of motion or 3D effect viewed. However whether the lenticules are aligned vertically or horizontally will determine the overall outlook of the image to a large extent.

For example, if you want your images to have an animation effect, the lenses need to be aligned horizontally. This way it is not the viewer who will be changing the angle of viewing the image but instead it’s the images that will be moving.

On the other hand, if you would like the images to have a 3D effect, the lenticules must be aligned vertically. This is for the purpose of achieving binocular disparity, basically meaning the right eye and the left eye will be viewing the image from different angles.

What are the Advantages?

Despite its classy nature, at the end of the day what every business simply wants to know is how they are going to benefit from lenticular printing. Period!

Well motion printing, as it is also referred to, does come with a great deal of benefits. One of the rudimentary boons of lenticular printing is its ability to increase a business’ visibility by attracting more customers. Lenticular print images are undoubtedly more eye catching than still pictures that have been conventionally printed.

What’s more is a lenticular printed image has a greater impact on clients and prospects than orthodox images. So not only does it grab the attention of any viewer but it also sticks on their memory. As a result, this printing technology can quickly increase the popularity of your business by making more and more prospective customers like and develop a positive perception of your product or service.

As your customer base increases, more people will be buying your product or paying for your services immensely increasing the income of one’s company.

Lenticular Printing allows for unlimited creativity when it comes to print advertising. You therefore will have an easier time making your brand be known among your target consumers. Also it becomes easier to make your merchandise unique from those produced by your competitors due to the room for novelty that it allows.

Ultimately by helping create images that have depth, 3D and animation effects; motion printing creates images that are more realistic to customers. This is what makes lenticular print technology to have a greater marketing power in print advertising.

Things You Need to Know

When planning to create lenticular images, you need to make some considerations to make them effective in marketing your company. First, you need to take into account the general distance from which the people you want to attract will be viewing your image. This is integral because it helps you to know the type of lenses that need to be used.

Secondly, do not forget that there are several effects that are applicable when creating lenticular images. These include animation, 3D depth, zoom, flip and morph. You need to be very meticulous on the effect that you choose for your lenticular. You may want to seek professional counsel plus conduct thorough research if you are not certain of which effects to make use of.

Finally, when choosing the images to be used for lenticular printing, be aware of the need to avoid ghosting. This normally happens when you use the ‘flip’ effect or when the two images you are interlacing involves one that is dark and the other that’s white. Ghosting tends to be evident in this scenario because often viewers are able to see the dark image via the light one. This ruins the appeal the image was intended to have.


Whether you want to print business cards, postcards or movie posters for your business; there are two ways of going about lenticular printing. First you can buy a lenticular printer and the necessary software that will help you create the lenticular images in-house or you can high professional companies to do the job for you.

Both the two options have incredible upsides but it all comes down to the costs involved, efficiency guaranteed and the quality of the images produced. You will want to keenly consider these factors so that you can make a sound decision for your business and begin reaping the rewards of lenticular printing.

Feel free to leave a comment, or share this lenticular printing article with your friends.

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